Impact Workshop (19): How to Write Great IMPACT CASE STUDIES

Abstract:

This workshop will focus on one or two of the REF 2014 impact case studies that the speaker edited or rewrote for the University of Bristol. The original draft texts that he received from researchers will be compared with the final versions that he produced. The workshop will show in a very practical way how to prepare impact case studies that meet the REF criteria and are well structured, clear and powerful. The speaker will draw out the main lessons and principles that apply to the preparation of any such case study.

About the Speaker:

Barry Taylor was educated at the universities of Sussex, Oxford and Exeter.

He taught English literature for two years before spending a decade in the management and marketing of cultural events, projects and venues.

For the next 14 years he was Head of Corporate Communications for Bristol City Council. He also worked on projects to strengthen local democracy in Bristol and its twin city in Africa.

From 2000 to 2010, Barry was Director of Communications and Marketing for the University of Bristol. He led on communications strategy and branding; public relations (media liaison, publications, web and new media development, public affairs); public engagement (dialogue between academics and the public); events, including public lectures and graduation ceremonies; and communications support for the Vice-Chancellor. He also served on the board of the Council for Advancement and Support of Education (CASE) in Washington DC.

Barry is currently writing a novel.