Locating the Right Place for Blood Donation in Hong Kong by Data Analytics
Big data is the use of data mining techniques to analyse large amount of data that were collected from different sources in order to derive useful insights. When the Hong Kong Red Cross Blood Transfusion Service (BTS) was looking for a site for a new donor centre, they sought academic help to find the best location. Dr Michael Chau, Associate Professor in the Faculty of Business and Economics at The University of Hong Kong, took on the project with the aim of finding a suitable site that would ultimately increase blood donations.